Business Research Guides 

Finding market share and trend data can be tricky. You may have to search in several places to find the information you need to be prepared to check both print and electronic sources and be prepared to look in more than one book or on more than one database.

Databases
Articles With Market Share Information
Market Share for a Company
International Information
Print Sources

Databases
Business Insights Provides market research reports for the domestic and international healthcare, energy, finance, technology, and consumer goods industries. Includes market drivers, industry sector forecasts, and some market share information.

eMarketer  Provides market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. Aggregates and analyzes information from over 3,000 sources, and brings it together in analyst reports, daily research articles and the eStat Database (a compilation of e-business and online marketing statistics.

Mintel Offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis, trending data and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.

OneSource Includes market research reports on selected industries from Freedonia Market Research, Euromonitor, and U. S. Industry & Trade Outlook. To find the industry reports in OneSource first logon then click on the “industry” link. Next, choose the industry group that best describes the one you are interested in (It is here that the SIC come in handy, click on the 1987 US SIC button in the right frame then scroll down the list that comes up in the left frame). Click on the industry code to get to the main industry page. The Market Research Reports are available by clicking on the “market research” link on the top right corner of the each industry page.

SimplyMap   (Includes data from the U.S. Census, EASI Analytics, and Mediamark MRI.)  SimplyMap is a Web-based mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data. SimplyMap turns complex data into valuable information that is easily accessed through an innovative and user-friendly interface.

Articles With Market Share Information
Market share information often can be found in articles. Sometimes, the results of big, expensive market research reports can be found in articles and sometimes industry trade journals publish a state-of-the-industry report which contains market share information. Listed below are selected business databases in which these kinds of articles might be collected. Suggested Key Words for finding market share and trend information: "market share," "market size," ranking, trends, forecast, "market growth," "business growth," or "market potential." You might also try: sales, competitors/competition, and performance.

ABI Inform (via iConn) and Business Source Complete Contain a large collection of trade journals. Industry trade journals are often great places to find market-share, sales figures, pricing information, and company and brand name rankings. Don't worry if you don't know the name of your industry's trade journal – these databases let you sort your results by publication type. Enter your search terms (example: "soft drinks" and forecast) then when the results page loads, click on the Trade Publications tab. The resulting list will be articles found in trade journals only and scrolling down the list should reveal the titles of publications specific to your industry. (For instance, in the case of the above example, the publication Beverage World appears).

Onesource You can search for market share and trends in OneSource in a couple of ways. First, OneSource has gathered information about industries (including market share) into one place. To find the page on your industry you should first determine your industry's NAICS/SIC then follow these steps: After you logon chose to search by "INDUSTRY" (the second menu choice). Click on the US 1987 SIC button at the top of the left side frame. Then, chose your Industry from the list appearing in the right frame.

Market Share for a Company
If your company is a Public Company then try looking through their SEC Filings (this is particularly helpful if your company has recently filed a proxy or prospectus). You should also look up the company in OneSource. Next, try finding journal articles on that company in ABI Inform, Business Source Complete, and Factiva.

When looking for journal articles on the market share or trends for a particular company enter key words such as: company name and "market share" or company name and (trends or forecasts).

If you are looking for a Private Company then finding information will be more difficult. You may want to start with the company's web page; some times even private companies make their annual reports available to the public. Then try OneSource. Next try journal articles as above in Public Companies. Remember that if you have a small private company there may not be much (or any) information available.

International Information
Depending on which country you are interested in finding information for international market share data might take a little digging; but finding information on foreign markets is not impossible. Euromonitor GMID, ABI Inform and Business Source Complete carry some foreign, English-language publications (mainly those from the UK), and Factiva contains publications in several languages from around the world. The Worldscope section of Thomson Research contains filings from public companies worldwide.

American equity analysts will often cover other markets such as Canada, the EU countries, Japan, and Latin America. Business Insights and ISI Emerging Markets both contain information for non-US markets. Also try Mintel which includes market size and trends and market segmentation for the European and Anglo-American markets.

Print Sources for Market Share
All print sources available at Yale are listed in ORBIS. The following reference books can be found in the Social Science Library Reference Section.

Market Share Reporter “An Annual Compilation of Reported Market Share Data on Companies, Products, & Services." Arranged by SIC, the text contains over 2,000 entries each with a descriptive title, data and market description, and a list of producers/ products along with their market share. Each entry includes the source of the data (worth tracking down if you need more information) and provides indexes by brand name, company, product/services, place names, and source. [Social Science Library, Reference Collection, call number: HF 5410 M35] Also included in Business and Company Research Center.

World Market Share Reporter “A Compilation of Reported World Market Share Data & Rankings on Companies Products & Services." Contains over 1,600 entries and covers 360 geographic locations. The entries provide world market share data and rankings of companies, products and services. [Social Science Library, Reference Collection, call number: HF 5410 W67] Also included in Business and Company Research Center.